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What is Coastal Granddaughter?

Updated: Jul 4

Cover photo by Ashley Diego


The Coastal Granddaughter aesthetic has emerged as a beloved trend in fashion and lifestyle, capturing the hearts of many with its blend of timeless charm and modern elegance. This unique style embodies a nostalgic nod to coastal living, intertwining classic elements with contemporary twists. But what exactly is the Coastal Granddaughter aesthetic, and why has it become so popular? Let's dive in!


What is the Coastal Granddaughter Aesthetic

The Coastal Granddaughter aesthetic draws inspiration from the serene, idyllic life by the sea, evoking images of leisurely days spent at the beach, family gatherings, and cozy evenings by the fire. Coastal granddaughter style is a lifestyle that combines a relaxed, elegant, and casual vibe with a color palette inspired by the coast. It's been described as a younger, more carefree take on the coastal grandmother aesthetic. Think of it as a blend between a Ralph Lauren summer catalog and your grandmother’s cherished seaside cottage.



Coastal Granddaughter Muses

Lena from The Sisterhood Of The Traveling Pants

Belly from The Summer I Turned Pretty

If Diane Keaton had a granddaughter in Something's Gotta Give


Key Elements of the Aesthetic

  1. Color Palette: Soft, muted tones dominate the Coastal Granddaughter aesthetic. Shades of white, cream, beige, light blue, and soft pastels create a calming and inviting atmosphere, reminiscent of sandy beaches and clear skies.

  2. Fashion Staples: Wardrobe essentials include linen dresses, oversized sweaters, high-waisted shorts, and wide-brimmed hats. These pieces are not only stylish but also comfortable, perfect for a relaxed coastal vibe.

  3. Textures and Fabrics: Natural fabrics like cotton, linen, and lightweight knits are key. These materials add a touch of authenticity and comfort, making them ideal for layering and creating effortlessly chic outfits.

  4. Accessories: Pearls, straw bags, and vintage-inspired jewelry add a touch of sophistication. Don't forget the classic espadrilles or slip-on sandals to complete the look.

  5. Home Décor: The aesthetic extends beyond fashion to home décor, featuring nautical accents, wicker furniture, and soft, airy textiles. Imagine a room filled with light, breezy curtains, wooden accents, and subtle beach-themed decorations.



Why is the Coastal Granddaughter Aesthetic Trending?

Nostalgic Appeal

In a fast-paced, modern world, many people yearn for a simpler, more nostalgic time. The Coastal Granddaughter aesthetic offers a comforting escape to the past, evoking memories of summers spent at the beach and the warm embrace of family traditions.

Versatility and Accessibility

This aesthetic is highly versatile, allowing individuals to mix and match pieces to suit their personal style. Whether dressing up for a seaside brunch or decorating a cozy nook at home, the Coastal Granddaughter aesthetic is easy to adopt and personalize.

Social Media Influence

Social media platforms like TikTok and Pinterest have played a significant role in popularizing this trend. Influencers and celebrities often showcase their Coastal Granddaughter-inspired looks, inspiring followers to embrace the aesthetic in their own lives.


How to Incorporate the Coastal Granddaughter Aesthetic

Fashion Tips

  1. Start with Basics: Build your wardrobe with essential pieces like a white linen dress, a cozy knit sweater, and a pair of comfortable espadrilles.

  2. Layer Wisely: Combine different textures and layers for a relaxed yet polished look. Pair a light sweater with high-waisted shorts or a flowy skirt for an effortlessly chic ensemble.

  3. Accessorize: Opt for vintage-inspired jewelry, straw bags, and wide-brimmed hats to add a touch of elegance and authenticity to your outfit.

Home Décor Ideas

  1. Light and Airy: Use light-colored textiles and breezy curtains to create a bright and inviting space.

  2. Natural Elements: Incorporate wicker furniture, wooden accents, and nautical decorations to bring the coastal vibe into your home.

  3. Personal Touches: Add family heirlooms or vintage finds to give your space a unique and personal touch.


Conclusion

The Coastal Granddaughter aesthetic is more than just a trend; it's a lifestyle that celebrates the beauty of simplicity, nostalgia, and coastal living. Whether you're looking to revamp your wardrobe or redecorate your home, this aesthetic offers a perfect blend of classic charm and modern elegance. Embrace the Coastal Granddaughter aesthetic and bring a touch of timeless coastal beauty into your life.


Explore More on Coastal Granddaughter

For more inspiration and ideas on how to embrace the Coastal Granddaughter aesthetic, check out these resources:


click to shop our Coastal Granddaughter essentials

infographic describing coastal granddaughter aesthetic

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